Review – Small Beer x Paria Summer Cycling Jersey

Review – Small Beer x Paria Summer Cycling Jersey
Small Beer are specialists in brewing classic styles of beer, below 2.8 percent ABV; this summer they have launched an exclusive, sustainably sourced cycling jersey – designed to celebrate getting out of the house and onto the open road.

Much in the same way that Small Beer serves as an answer to the everyday polarisation and compartmentalisation of either 'drinking' or 'not drinking', this limited-edition jersey is designed to embody the freedom of local adventure after lockdown. To help raise awareness of the importance that exercise has on our physical and mental health, all profits from the jersey sales go to MIND Mental Health Charity.

The jersey is manufactured by Paria, in a vibrant and eye-catching design; using colours taken from Small Beer’s brand colours, bottle, and brewing kit shapes to make up the geometric pattern.

Because the environment deserves as much care and attention as us, the Small Beer jersey has been manufactured using Green Soul Technology; a material composed of 100% sustainable recycled fibres that have been treated with environmentally friendly dyeing and finishing processes. Good for the planet.

Small Beer and Paria have also introduced an end-of-life recycling scheme, where customers are invited to send old jerseys back to the retailer to be upcycled. Those who send in the old jersey their new one is replacing, will be rewarded with discounts on both Small Beer and Paria’s online stores.

To compliment the launch of the cycling jersey, Small Beer have also released a limited edition, all organic, all British sourced 2.3% IPA – to serve as the ultimate post-ride refreshment.

Think Big. Drink Small. Ride Far.

Review – Small Beer x Paria Summer Cycling Jersey

Review – Small Beer x Paria Summer Cycling Jersey

Review – Small Beer x Paria Summer Cycling Jersey

Review – Small Beer x Paria Summer Cycling Jersey

Review – Small Beer x Paria Summer Cycling Jersey


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